Our team

At Fillip, our team is the engine behind every bold move, every strategic decision, and every property we help grow. We are a group of visionaries, operators, and creators who believe in the power of smart execution and cultural relevance. From deal-making to day-to-day operations, we work side by side to transform properties into thriving platforms, shaping the future of sports and entertainment.

Team driving
our vision

Black and white photo of a man with a beard and mustache, wearing a suit and checkered shirt, standing with arms crossed.


  • Co-CEO

    Hugo is an experienced finance and corporate development executive. He led Corporate Development at Amazon for Latin America, Europe, and MENA, where he executed strategic alliances and investments that enabled Amazon’s expansion into such regions. Previously, Hugo was a growth equity investor at Tresalia Capital and raised significant capital for Latin America's fastest-growing companies at Credit Suisse. He holds an MBA from the Massachusetts Institute of Technology (MIT).

A woman with long hair wearing a light-colored blazer, smiling with hands clasped, standing against a white wall.


  • Co-CEO

    Bárbara is a recognized leader in the fintech and entrepreneurship landscape in the region. As CFO and Mexico CEO at Bitso, she was instrumental in democratizing financial services in Latin America, raising over half a billion USD in capital and expanding the customer base to over 8 million users. Earlier, Bárbara was an investment banker at Lazard’s Mergers & Acquisitions practice. She actively advocates for Diversity, Equity, and Inclusion in the Latin American startup ecosystem. Bárbara holds an MBA from Harvard Business School.

Black and white photo of an older man with glasses, wearing a striped shirt and smartwatch, standing with arms crossed.


  • Executive Chairman

    Alberto is a seasoned entrepreneur and business leader with over two decades of experience in building and scaling consumer-focused companies in Latin America. As the co-founder and former CEO of Grupo Axo, he led the company’s expansion into a leading multi-brand, multi-channel retail platform, representing over 30 global brands across 5,500 points of sale in Mexico and Chile. Alberto also serves as a Senior Advisor at General Atlantic, providing strategic counsel on investments in Mexico and the broader Latin America region. He is a board member of Endeavor Mexico, supporting high-impact entrepreneurship in the country.

Black and white portrait of a smiling man in a jacket with crossed arms.


  • CFO

    Ignacio has extensive experience in financial strategy and investments. As Head of Global Strategy at Tribal Credit, he led the company’s pivot to SME working capital lending across Latin America and the Middle East. Previously, he was an investor at Advent International, where he focused on growth and buyout opportunities across Latin America. Ignacio has also held business strategy roles at Solugen, a deep-tech pioneer in sustainable chemistry, and began his career in Deutsche Bank’s Investment Banking division. He holds an MBA from Harvard Business School.