Our mission

Alberto is a seasoned entrepreneur and business leader with over two decades of experience in building and scaling consumer-focused companies in Latin America. As the co-founder and former CEO of Grupo Axo, he led the company’s expansion into a leading multi-brand, multi-channel retail platform, representing over 30 global brands across 5,500 points of sale in Mexico and Chile. Alberto also serves as a Senior Advisor at General Atlantic, providing strategic counsel on investments in Mexico and the broader Latin America region. He is a board member of Endeavor Mexico, supporting high-impact entrepreneurship in the country.